This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.
Ik heb een vraag over het boek: ‘Qualitative Research in Marketing and Management - Hackley, Chris (Royal Holloway’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
