Persuasive Message Design

Harrington, Nancy Grant (University of Kentucky, Head, Katharine J. (Indiana University-Purdue University Indianapolis

Omschrijving

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change.
€ 62,80
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Jaar
2026
Taal
Engels
Pagina's
310
EAN
9781032588278
Bindwijze
Paperback / softback

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