The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.
Ik heb een vraag over het boek: ‘Brands and Branding - Aggarwal, Ashita (S.P. Jain Institute of Management and Research, Commuri, Suraj (School of Business’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
