Principles of Strategic Communication

Holtzhausen, Derina, Fullerton, Jami, Lewis, Bobbi Kay

Omschrijving

This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.
€ 76,15
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Holtzhausen, Derina, Fullerton, Jami, Lewis, Bobbi Kay
Titel
Principles of Strategic Communication
Uitgever
Taylor & Francis Ltd
Jaar
2025
Taal
Engels
Pagina's
360
EAN
9781032626284
Bindwijze
Paperback / softback

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