Purpose-Driven Pricing

Leveraging the Power of Pricing for Profit and Societal Good

Omschrijving

This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.
€ 46,45
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€ 19,95 binnen Nederland
Schrijver
Firasta-Vastani, Saloni, Sheth, Jagdish N.
Titel
Purpose-Driven Pricing
Uitgever
Taylor & Francis Ltd
Jaar
2024
Taal
Engels
Pagina's
160
Gewicht
420 gr
EAN
9781032658940
Afmetingen
241 x 160 x 18 mm
Bindwijze
Gebonden

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