This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term “corporate cancel culture” highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.
Ik heb een vraag over het boek: ‘Corporate Cancel Culture and Brand Boycotts - ’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
