Managing Customer Relationships Using Customer Care Techniques

Strategy Development of an International Enterprise

Brzozowska, Anna (Czestochowa University Of Technology, Brzezinski, Stanislaw (Akademia Ekonomiczno-Humanistyczna, Pabian, Arnold (Czestochowa University of Technology), Pabian, Barbara (University of Economic in Katowice - Managing Customer Relationships Using Customer Care Techniques

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In today's global business environment, Customer Relationship Management (CRM) has become the key to the success of many international enterprises.This book offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion.

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Schrijver: Brzozowska, Anna (Czestochowa University Of Technology, Brzezinski, Stanislaw (Akademia Ekonomiczno-Humanistyczna, Pabian, Arnold (Czestochowa University of Technology), Pabian, Barbara (University of Economic in Katowice
Titel: Managing Customer Relationships Using Customer Care Techniques
Uitgever: Taylor & Francis Ltd

Jaar: 2024
Taal: Engels
Pagina's: 164
Gewicht: 272 gr

EAN: 9781032713908
Afmetingen: 156 x 234 x 15 mm
Bindwijze: Paperback / softback

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Managing Customer Relationships Using Customer Care Techniques

Strategy Development of an International Enterprise

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