Understanding Customer Behaviour with the ABC Approach
Omschrijving
This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.
Ik heb een vraag over het boek:
‘Marketing and Psychology - Bowden-Green, Tom, Wise, Luan’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
