Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.
Ik heb een vraag over het boek:
‘Strategic City Branding - Taecharungroj, Viriya’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
