Leveraging Marketing Concepts to Advance a Cybersecurity Program
Omschrijving
Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts—like segmentation and SRM—to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity.
Ik heb een vraag over het boek: ‘Security Relationship Management - Parrish, Lee (Lee Parrish Ventures’.
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