Cross-Cultural Aspects of Tourism and Hospitality

A Services Marketing and Management Perspective

Omschrijving

Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry – services marketing and consumer behaviour, management, organisational behaviour, and human resource management.
€ 55,80
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Koc, Erdogan
Titel
Cross-Cultural Aspects of Tourism and Hospitality
Uitgever
Taylor & Francis Ltd
Jaar
2025
Taal
Engels
Pagina's
398
Gewicht
886 gr
EAN
9781032988993
Afmetingen
174 x 246 x 23 mm
Bindwijze
Paperback / softback

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