Essentials of Pricing Analytics

Tools and Implementation with Excel

Omschrijving

This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.
€ 58,30
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Haugom, Erik (Inland Norway University of Applied Sciences, Alnes, Per Kristian
Titel
Essentials of Pricing Analytics
Uitgever
Taylor & Francis Ltd
Jaar
2026
Taal
Engels
Pagina's
288
EAN
9781032989778
Bindwijze
Paperback / softback

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