Name: A Communication Guide for Investor Relations in an Age of Activism - DiStaso, Marcia W., Michaelson, David, Gilfeather, John
Price: 26.2 EUR
Author: DiStaso, Marcia W., Michaelson, David, Gilfeather, John
ISBN: 9781047098977

A Communication Guide for Investor Relations in an Age of Activism

DiStaso, Marcia W., Michaelson, David, Gilfeather, John

Omschrijving

Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful. Readers will learn the essentials of communicating with investors, the stock market, governance, reputation, and more. With the rise of activist investors, investor relations officers serve as guardians of one of a company's most important assets-its reputation. This book serves as a guide to understanding the history of investor relations and how it has evolved in the age of activist investors. Included are discussions about managing an investor relations program, assessing reputations and how to measure the impact of investor relations efforts. By the end of the book, you will understand the strategic role of investor relations and how activism impacts corporate storytelling, risk, crisis, events, and analyst relations.

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Schrijver: DiStaso, Marcia W., Michaelson, David, Gilfeather, John
Titel: A Communication Guide for Investor Relations in an Age of Activism
Uitgever: Business Expert Press

Jaar: 2017
Taal: Engels
Pagina's: 152
Gewicht: 227 gr

EAN: 9781047098977
Afmetingen: 229 x 152 x 9 mm
Bindwijze: Paperback

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A Communication Guide for Investor Relations in an Age of Activism

DiStaso, Marcia W., Michaelson, David, Gilfeather, John

Omschrijving

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