The Psychology of Innovation in Organizations

Cropley, David H. (University of South Australia), Cropley, Arthur J. (Universitat Hamburg)

Omschrijving

Organizations increasingly need to innovate in order to survive, and this book demonstrates how they can effectively apply the psychology of creativity to business. The authors analyze the nature of innovative products and the processes that generate them, the psychological characteristics of innovative people, and the environments that facilitate innovation.
€ 119,50
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Schrijver
Cropley, David H. (University of South Australia), Cropley, Arthur J. (Universitat Hamburg)
Titel
The Psychology of Innovation in Organizations
Uitgever
Cambridge University Press
Jaar
2015
Taal
Engels
Pagina's
260
Gewicht
490 gr
EAN
9781107088399
Afmetingen
241 x 165 x 43 mm
Bindwijze
Gebonden

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