Polls, Pollsters, and Public Opinion

A Guide for Decision-Makers

Omschrijving

This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess.
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Schrijver
Young, Clifford (Ipsos Public Affairs), Ziemer, Kathryn (Ipsos Public Affairs)
Titel
Polls, Pollsters, and Public Opinion
Uitgever
Cambridge University Press
Jaar
2024
Taal
Engels
Pagina's
200
EAN
9781108479554
Bindwijze
Hardback

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