Rethinking the Foundations of Global Corporate Success
Omschrijving
Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.
Ik heb een vraag over het boek: ‘International Business Strategy - Verbeke, Alain (University of Calgary), Lee, I. H. Ian (Loyola University Chicago)’.
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