Ken Fisher explains what the competition doesn't knowFrom investment expert and long-time Forbes columnist Ken Fisher comes the Second Edition of The Only Three Questions That Count. Most investors know the only way to consistently beat the markets is by knowing things others don't. Ken Fisher explains what the competition doesn't know From investment expert and long-time Forbes columnist Ken Fisher comes the Second Edition of The Only Three Questions That Count. Most investors know the only way to consistently beat the markets is by knowing things others don't. Preface ixAcknowledgments xix1 Question One: What Do You Believe That Is Actually False? 1If You Knew It Was Wrong, You Wouldn't Believe It 1The Mythological Correlation 8Always Look at It Differently 15When You Are Really, Really Wrong 212 Question Two: What Can You Fathom That Others Find Unfathomable? 31Fathoming the Unfathomable 31Ignore the Rock in the Bushes 32Discounting the Media Machine and Advanced Fad Avoidance 33The Shocking Truth About Yield Curves 38What the Yield Curve Is Trying to Tell You 49The Presidential Term Cycle 573 Question Three: What the Heck Is My Brain Doing to Blindside Me Now? 67It's Not Your Fault-Blame Evolution 67Cracking the Stone Age Code-Pride and Regret 72The Great Humiliator's Favorite Tricks 85Get Your Head Out of the Cave 874 Capital Markets Technology 95Building and Putting Capital Markets Technology Into Practice 95It's Good While It Lasts 100Forecast With Accuracy, Not Like a Professional 105Better Living Through Global Benchmarking 1135 When There's No There, There! 131Johns Hopkins, My Grampa, Life Lessons and Pulling a Gertrude 131In the Center Ring-Oil Versus Stocks 136Sell in May Because the January Effect Will Dampen Your Santa Claus Rally Unless There Is a Witching Effect 1486 No, It's Just The Opposite 155When You Are Wrong-Really, Really, Really Wrong 155Multiplier Effects and the Heroin-Addicted iPod Borrower 163Let's Trade This Defi cit for That One 170The New Gold Standard 1757 Shocking But True 185Supply and Demand . . . and That's It 185Weak Dollar, Strong Dollar-What Does It Matter? 2008 The Great Humiliator and Your Stone Age Brain 213That Predictable Market 213Anatomy of a Bubble 221Some Basic Bear Rules 229What Causes a Bear Market? 2449 Putting It All Together 251Stick With Your Strategy and Stick It to Him 251Four Rules That Count 257Finally! How to Pick Stocks That Only Win 274When the Heck Do You Sell? 281Conclusion: Time to Say Goodbye 289Transformationalism 290Appendix A: Causal Correlations and theCorrelation Coeffi cient 295Appendix B: News You Can't Use 299Appendix C: Greater Fools 301Appendix D: I Hate Funds 303Appendix E: Annualized Versus Average 307Appendix F: The Wizard of Oz and an OZ of Gold 309Appendix G: 1980 Revisited 313Appendix H: Popular But Problematic 317Appendix I: Covered Calls-Covering What? 321Notes 323About the Authors 329Index 331