Make every communication count—with a simple, four-step speaking modelWhether it's among colleagues at lunch or an audience of a thousand, a leader's role is to move and inspire others. Make every communication count with a simple, four-step speaking model Whether it's among colleagues at lunch or an audience of a thousand, a leader's role is to move and inspire others. Preface ixIntroduction: Speaking as an Act of Leadership 1STEP 1: THINK LIKE A LEADER 9Chapter 1: Begin with Vision 11Chapter 2: Think beyond Hierarchies 17Chapter 3: Move from Information to Inspiration 27Chapter 4: Move from Negatives to Positives 35Chapter 5: Speak with Conviction 41Chapter 6: Listen, Listen, Listen 49Chapter 7: Commit to Communicating 59STEP 2: SCRIPT YOURSELF AS A LEADER 69Chapter 8: What Is a Leader's Script? 71Chapter 9: Open with a Grabber 77Chapter 10: State Your Subject 87Chapter 11: Lead with a Message 91Chapter 12: Develop a Persuasive Structure 101Chapter 13: Close with a Call to Action 113STEP 3: USE THE LANGUAGE OF LEADERSHIP 121Chapter 14: Speak with Clarity 123Chapter 15: Take the Jar out of Jargon 131Chapter 16: Be Conversational 137Chapter 17: Be Personal 145Chapter 18: Be Eloquent 153Chapter 19: Don't Be . . . Um . . . Tentative 161Chapter 20: Take the Numb out of Numbers 167Chapter 21: Jokes Are Not for Leaders 173STEP 4: ACHIEVE A LEADER'S PRESENCE 177Chapter 22: Bring Your Script to Life 179Chapter 23: You Are the Best Visual 187Chapter 24: The Eyes of a Leader 191Chapter 25: Suit the Action to the Word 203Chapter 26: Find Your Leader's Voice 215Conclusion: Always Leading, Always Influencing 225Endnotes 231Index 243