Push past resistance to discover and own new business territoriesThink Like a Futurist shows how to track changes, explore questions, and engage in new thinking that connects today's pressures with tomorrow's realities. Push past resistance to discover and own new business territories Think Like a Futurist shows how to track changes, explore questions, and engage in new thinking that connects today's pressures with tomorrow's realities. IntroductionPart One: KnowThe Four Forces of Change1 The Four Forces of Change2 Resources3 Technology4 Demographics5 GovernancePart Two: NewThe Zone of Discovery6 Prediction7 Phase I: Define8 Phase II: Discover9 Phase III: Distill10 Who Are You?11 Where Are You Going?Part Three: DoThe 5 Percent Rule12 The 5 Percent Rule13 Tinkering: The Genesis of General Mills? Idea GreenhouseConclusionPart Four: What’s Next ToolkitThe Futurist’s Mind-SetOvercoming Resistance to ChangeNotesAcknowledgmentsAbout the Author