Dethroning the King

The Hostile Takeover of Anheuser-Busch, an American Icon

Omschrijving

How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.
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Paperback / softback
 
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Schrijver
MacIntosh, Julie
Titel
Dethroning the King
Uitgever
John Wiley & Sons Inc
Jaar
2011
Taal
Engels
Pagina's
432
Gewicht
622 gr
EAN
9781118157022
Afmetingen
227 x 151 x 30 mm
Bindwijze
Paperback / softback

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