Unorthodox success principles from a billionaire entrepreneur and philanthropistEli Broad's embrace of unreasonable thinking has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. Unorthodox success principles from a billionaire entrepreneur and philanthropist Eli Broad's embrace of unreasonable thinking has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. Foreword MICHAEL BLOOMBERG ixAcknowledgments xiii1 The Art of Being Unreasonable 12 Why Not? The Powerful Question 73 Forget Conventional Wisdom 144 Do Your Homework No Matter How Much Time It Takes 235 The Value of Being Second 316 How to Work 24/7 and Still Get 8 Hours of Sleep 387 Bright and Young Is a Winning Combination 448 Risk 539 How to Get Results 5810 Leverage 6411 Marketing 7112 Investing 7913 Negotiation 8514 The Logic of Being Logical 9415 I Ain't Nothing but a Hound Dog 10016 Is That the Best You Can Do? Motivating People by Challenging Them 10917 Competition 11618 It's Better to Be Respected Than Loved 12419 Giving Back 13320 Education: Never Let a Crisis Go to Waste 13921 The Unreasonableness of Art and Artists 14722 Reflections and Second Thoughts 156Appendix Eli Broad Career Highlights 166Index 178