The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Preface Acknowledgments Chapter 1 Big Data and Analytics Example Applications Basic Nomenclature Analytics Process Model Job Profiles Involved Analytics Analytic Model Requirements Notes Chapter 2 Data Collection, Sampling, and Preprocessing Types of Data Sources Sampling Types of Data Elements Visual Data Exploration and Exploratory Statistical Analysis Missing Values Outlier Detection and Treatment Standardizing data Categorization Weights of Evidence coding Variable Selection Segmentation Notes Chapter 3 Predictive Analytics Target Definition Linear Regression Logistic Regression Decision Trees Neural Networks Support Vector Machines Ensemble Methods Multiclass Classification Techniques Evaluating Predictive Models Notes Chapter 4 Descriptive Analytics Association Rules Sequence Rules Segmentation Notes Chapter 5 Survival analysis Survival Analysis Measurements Kaplan Meier Analysis Parametric Survival Analysis Proportional Hazards Regression Extensions of Survival Analysis Models Evaluating Survival Analysis Models Notes Chapter 6 Social Network Analytics Social Network Definitions Social Network Metrics Social Network Learning Relational Neighbor Classifier Probabilistic Relational Neighbor Classifier Relational Logistic Regression Collective Inferencing Egonets Bigraphs Notes Chapter 7 Analytics: Putting it All to Work Backtesting Analytical Models Benchmarking Notes Chapter 8 Example applications Credit Risk Modeling Fraud Detection Net Lift Response modeling Churn Prediction Recommender systems Web Analytics Social Media Analytics Business Process Analytics Notes About the Author Index