How Businesses Invest and Prosper in the World's High-Growth Cities
Omschrijving
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.
Ik heb een vraag over het boek: ‘Winning Global Markets - Kotler, Philip (Kellogg School of Management, Kotler, Milton (Kotler Marketing Group (KMG) USA)’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
