* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
Ik heb een vraag over het boek:
‘Service Management and Marketing - Gronroos, Christian (Swedish School of Economics’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
