Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is marketing, then the world would probably prefer whatever is the opposite ofthat. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old Push and Pray rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more- Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott s Business Notes Tassimo Notes Domino's Word of Mouth Mouths Are Moving Notes Naked Pizza Notes Don't Feed the Trolls Notes Social Media for Social Good Notes Your Website Old School versus New School Brochure versus Hub Pitch versus Authenticity Newsletters Static versus Dynamic Our Site versus Your Site I'm Great versus You're Great A Jungle versus a Map High versus Low Barrier to Engagement Notes Your Captcha is Craptcha Pop-Ups Notes Experience Gap Raising and Keeping the Bar High Cirque Notes Stirring Coffee Notes Using Stop Start Continue Notes Zappos Rockport Notes FreshBooks Notes Why You Can't Learn From Millionaires Notes Authenticity and Transparency For Whom the Bell Mobility Tolls Scott s Transparency on Twitter Your Transparency Notes Affiliates Notes Testimonials Best Sellers Notes Why Being a Work-at-Home Mom Is Bad for Business Hello? Walmart? Idea Creation Idea Delivery Notes Doing In- Person Seminars Notes Tele- Seminars Viral Marketing The Landing Page Emotion How Do You Decide? Notes Video Be Prepared for Success Undercover Un Marketing Notes Putting It Into Practice Notes Lush Notes Trade Shows Notes Social Media at Trade Shows Un Networking Why Networking Events Are Evil Notes The Awesomeness of Being a 2.0 Author Accessibility Notes Chapter 57 The Un Tour Brand Enhancement Value People Real-World Networking Notes The Un End