Today's prevailing sales strategies are often based on decades-old practices for bringing products and services to customers. In the age of technology, buyers come fully informed about what you have to offer, how you stack up against the competition and the different options for solving their business challenges. Successful selling demands a new approach to differentiating your offering, engaging customers, and driving profits. Sales Enablement is the turnkey roadmap for sales leaders and sales enablement professionals who are serious about building a state-of-the-art sales force. This comprehensive guide shows you how to orchestrate a sustainable system of content, training, coaching, and technology along with proven best practices for equipping your sales teams with everything they need to succeed in today's competitive sales environments. You'll gain a detailed understanding of: Sales force enablement, including practical guidance on clarifying the goals, strategies, services, and intended results to ensure executive sponsorship and buy-in The three main categories of enablement services, including content, training, and coaching, and how they impact sales productivity and performance The most effective ways to optimize cross- functional collaboration and prioritize technology investments Reimagine-and achieve-higher sales performance with Sales Enablement.