Sales is an unnatural profession. We are hardwired as humans to avoid rejection. Yet, success in sales requires the endless pursuit of rejection; and, it is the fear and avoidance of the emotional pain caused by rejection that is the top reason why sales professionals fail. Objections addresses both the human side of dealing with the fear of rejection while offering innovative, modern techniques for getting past NO. In the same unfiltered, to-the-point delivery that has made Jeb a sought-after speaker and bestselling author, he pulls no punches and hits you with the cold, hard truth about what's really holding you back from closing sales and reaching your income goals. Then he draws you in with examples, stories, and lessons that teach powerful human-influence frameworks for getting past no--even with the most challenging objections. What you won't find is old school techniques straight out of the last century. No bait and switch schemes, no sycophantic tie-downs, no cheesy scripts, and none of the contrived closing techniques that leave you feeling like a phony and only serve to increase your buyers' resistance. If you've been disappointed by dull, worn-out, one-size-fits-all-cookie-cutter sales strategies in the past, you'll be energized by Jeb's innovative framework-based methodology that gives you the ability to easily apply objection turn-around techniques in your own unique situation. Inside the pages of Objections, you'll gain deep insight into: How to become rejection proof The science of resistance and why buyers throw out objections Human influence frameworks that turn you into a master persuader How to leverage the Magic Quarter of a Second to instantly gain control of your emotions when you get hit with difficult objections Proven objection turn-around frameworks that give you confidence and control in virtually every sales situation The key to avoiding embarrassing red herrings that derail sales calls How to easily skip past reflex responses on cold calls and when prospecting How to move past brush-offs to get to the next step, increase pipeline velocity, and shorten the sales cycle The 5 Step Process for Turning Around Buying Commitment Objections and closing the sale Used by executives and sales teams at the most recognized companies in the world, this proven approach is versatile enough for any selling style and includes tangible techniques you can use right away without any guesswork. No other resource offers such extensive coverage on the single most performance-crippling challenge to sales professionals. As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to face and effectively handle objections in any selling situation. And, with this new-found confidence, your success and income will soar.