How Personal Videos Accelerate Sales and Improve Customer Experience
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PRAISE FOR Rehumanize Your Business These days we're all in sales. No matter what work we do, much of it involves persuading, influencing, convincing, and cajoling others. Video as taught in this book can help you blend the efficiency of digital communication with the warmth of your face, voice, and personal touch. Give it a read to sell more effectively.Daniel H. Pink Author of To Sell Is Human and When Connecting is super-important in our industry, and video makes it easier. After seeing your face and hearing your voice in video emails, people feel like they know you before you've ever met. It's an instant connection--and this book is an essential tool to help you make that happen.Adam Contos CEO at RE/MAX To create powerful humanizing experiences that your customers and future customers would love, you must be authentic. We can and must do better than expected--and personal videos as prescribed in this book can help. Read this and get ready to challenge the status quo.Sangram Vajre Chief Evangelist and Co-Founder at Terminus and author of Account-Based Marketing Video is no longer bound by the traditional factors of creation, distribution, or accessibility. Brands must learn a new possibility for video across the entire customer journey and how to elevate the medium with a one-to-one, human-to-human approach. This book will help.Mathew Sweezey Principal of Marketing Insights at Salesforce and author of Marketing Automation for Dummies We're better in person and we win through relationships. That's why video is so important and why I train all my clients on it. If you want proven strategies to get face to face and close more deals, you want this book.Tom Ferry #1 real estate coach and New York Times bestselling author
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