FIND THE ANSWERS WITH ANALYTICS Ever wonder how Madoff kept his felonious fund going? Or what caused the Crash of 2008? Are you curious about whether we can effectively predict where crimes are likely to occur? Want to know how to objectively compare hospitals? How about whether your favorite player has a shot at the Hall of Fame? Using analytics, you can find out all that and so much more. Yes, this book is about analytics. But it's not about tedious definitions or detailed mathematical functions. It's full of stories showing how analytics is applied to everyday situations. Whether "analyst" is in your job title or you just have an interest (professional or otherwise) in sports, politics, health care, business, marketing, finance, or practically any field, discover how analytics is used to determine what happened, what will happen, why it happened, and how to make good things happen. Learn the answers to: Who REALLY won the 2000 U.S. presidential election? Is Carmelo Anthony a Hall of Famer? How does evidence-based medicine work? How does Target know you're pregnant? Why do political polls sometimes give bad forecasts? How should I allocate my retirement portfolio? Why do roundabouts work? Can analytics help me write a hit song? Why do I always bid too much on eBay? ...and more than 50 other burning questions!