Luxury Brand Management in Digital and Sustainable Times

Chevalier, Michel, Mazzalovo, Gerald

Omschrijving

As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services--
€ 61,45
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Schrijver
Chevalier, Michel, Mazzalovo, Gerald
Titel
Luxury Brand Management in Digital and Sustainable Times
Uitgever
John Wiley & Sons Inc
Jaar
2020
Taal
Engels
Pagina's
544
Gewicht
912 gr
EAN
9781119706281
Afmetingen
235 x 166 x 37 mm
Bindwijze
Gebonden

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