Executives everywhere are overwhelmed with the management of minute details and immediate crises. They spend much of their time putting out fires and, as a result, lack the time they need to focus on high-level strategic necessities. All of this occurs at the expense of overall business effectiveness. Integrated Tactical Planning delivers an invaluable process for regularly realigning product, demand, and supply plans in the short term, allowing executive teams and the people they manage to have confidence that strategic objectives are being adequately achieved. Written by the effective and celebrated leadership team at Oliver Wight, one of the world's leading business consulting firms, Integrated Tactical Planning offers readers concrete and practical strategies to control processes, change behaviors and implement new technologies to successfully realize optimal business outcomes. The book provides actionable ways to manage and align product portfolio changes and new products with a single management process. It also explains effective techniques to instigate behavior change necessary to execute Integrated Tactical Planning. This accessible guide skillfully demonstrates methods for reducing business reaction time to changes in supply and demand. Readers will discover different design and deployment strategies, structures, and roles, as well as process definitions and sustainability strategies. Finally, a comprehensive case study displays the real-world process and possibilities of implementing the concepts contained within the book. Perfect for senior executives, organizational leaders, managers, and planners at organizations of all sizes and in any industry, Integrated Tactical Planning will also earn a place in the libraries of change agents and consultants who seek a one-stop reference for the successful implementation of nimble and dexterous strategies to assist businesses in adapting to modern challenges.