Many economists, policy makers, and regulators take a narrow view of demographics, artificially restricting its application to age and population analysis. In Demographics Unravelled: How Demographics Affect and Influence Every Aspect of Economics, Finance and Policy, Amlan Roy challenges this conventional perspective with a conclusive demonstration of the relevance of demographics to macroeconomics, investments, policy, and sustainability across all time horizons short to long-term. The author shows readers how demographics--interpreted broadly as people characteristics--extend beyond age to include gender, race, migrant status, family background, and education and how they are reflected in psychology and behavior. He explores how close analyses of these characteristics drive deep insights into what motivates economic trends and market movements. The book covers not just the commonly discussed long-term effects on markets, economics, and policy driven by demographic trends, but the short- and medium-term effects with significant consequences for investors and economic actors. It also discusses the economic prospects and fortunes of companies, households, and countries as they are impacted by the shifting sands of demographic movement. Drawing on over two decades of the author's research, Demographics Unravelled examines the hidden key to understanding economic growth, asset prices, capital flows, and scenario forecasting in economics, socioeconomics, geopolitics, and the environment. Roy's macro-perspective sheds light on previously inscrutable and unpredictable economic phenomena. Demographics Unravelled is the ideal resource for institutional investors, policy makers, analysts, corporate leaders, strategists, actuaries and researchers. It is also an indispensable book for academics, students, and entrepreneurs interested in big-picture economic trends.