The growth potential created by strategic business partnerships continues to increase at an unprecedented pace. Despite this, many executives, owners, and managers remain unaware of the foundational methods required to effectively create, manage, and scale partnerships to grow revenue, while at the same time becoming more relevant in the daily lives of today's modern consumer. In The Partnership Economy, partnership management platform expert and impact.com CEO David A. Yovanno delivers a groundbreaking, actionable roadmap to navigating the new era of partnerships, applying tried-and-tested techniques to grow your revenue beyond what you thought was possible. Drawing on real-world examples from celebrated brands like Fabletics, Target, Ticketmaster, Walmart, and more, the book presents practical frameworks that unlock the value of modern partnerships. You'll learn how to leverage partnerships to build brand awareness, customer loyalty, and a competitive advantage. You'll also explore the possibilities created when partnership agreements work in tandem across all partnership types, including influencers, commerce content publishers, traditional rewards affiliates, and brand-to-brand partnerships. The Partnership Economy demonstrates why and how the most innovative companies in the world today, both large and small, invest in their partnerships programs, and how you can start your own partnerships program from the ground up with a point-by-point startup plan and blueprint for growth. It explains how to achieve partnership maturity and how you can diversify your program to realize its full potential. This book is an indispensable guide for founders, executives, managers, and other business leaders responsible for revenue acquisition in any industry segment. It's a foolproof recipe for business growth, profit maximization, and strategic leadership.