In Amplify Your Influence: Transform How You Communicate and Lead, expert communications and leadership coach René Rodriguez delivers an accessible blueprint for applying the principles of neuroscience and behavioral psychology to your leadership and communications techniques. The book will transform how you communicate with and lead others by demonstrating the real-world potential of the latest brain and behavior research. The author avoids superfluous theory and provides actionable tips, useful frameworks, guided practice, and simple application exercises to teach you new and lasting behaviors that influence how others perceive and understand you. You'll improve your communication methods, critical thinking, cultural awareness, and your ability to persuade others. Amplify Your Influence shows you how to leverage a variety of behavioral motivators to achieve positive outcomes and results and frame your ideas in a way that encourages engagement and gets an active response from your followers. You'll also find out how to intentionally choose a communication style aligned with your influence objective. The book demonstrates the power of compelling storytelling by discussing three key kinds of narratives: signature, core, and why stories. It guides you through the creation of your story matrix, which will bring to the surface the things you believe in and what you want to teach to anyone listening. Explorations of the impact of visible stress on your ability to influence others, the importance of body language, presence, and posture to your communication strategy, and critical listening skills round out the material. Amplify Your Influence is an indispensable resource for executives, managers, sales professionals, and other leaders seeking to improve their ability to effect change in the office, the boardroom, the classroom, and anywhere else they find themselves.