Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales.
Ik heb een vraag over het boek:
‘More Than a Showroom - Bachrach, Daniel G., Ogilvie, Jessica, Rapp, Adam, Calamusa IV, Joe’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
