Making Marketing Happen

Smith, Brian D. (Pragmedic Limited and Hertfordshire University, UK.)

Omschrijving

Argues that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. This book explains how companies can construct the right hybrid strategy making process for their situation.
€ 197,50
Hardback
 
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€ 19,95 binnen Nederland
Schrijver
Smith, Brian D. (Pragmedic Limited and Hertfordshire University, UK.)
Titel
Making Marketing Happen
Uitgever
Taylor & Francis Ltd
Jaar
2021
Taal
Engels
Pagina's
394
EAN
9781138441248
Bindwijze
Hardback

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