Presents a framework for the successful operation of selling and sales management. This book is composed of eight fundamental building blocks, which provide a framework to describe the dynamics of consumer and organizational buying processes. It also provides a scientific, analytical approach to the personal elements in selling.
Ik heb een vraag over het boek: ‘Exchange Behavior in Selling and Sales Management - Sheng, Peng, Guergachi, Aziz’.
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