Sustainable Customer Experience Design

Co-creating Experiences in Events, Tourism and Hospitality

Omschrijving

Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development. The book offers an innovative approach for successfully creating experiences for (potential) customersthat is based on combining insights and methods from the world of design and the social sciences. What's more, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach. Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of events, tourism and hospitality management, but also related fields- This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development.
€ 54,25
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Smit, Bert, Melissen, Frans
Titel
Sustainable Customer Experience Design
Uitgever
Taylor & Francis Ltd
Jaar
2018
Taal
Engels
Pagina's
300
Gewicht
525 gr
EAN
9781138658554
Afmetingen
248 x 171 x 22 mm
Bindwijze
Paperback / softback

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