Industrial Marketing Research (RLE Marketing)

Management and Technique

Omschrijving

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.
€ 179,80
Hardback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Stacey, Nicholas, Wilson, Aubrey
Titel
Industrial Marketing Research (RLE Marketing)
Uitgever
Taylor & Francis Ltd
Jaar
2014
Taal
Engels
Pagina's
290
Gewicht
703 gr
EAN
9781138791633
Afmetingen
231 x 157 x 28 mm
Bindwijze
Hardback

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