A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Ik heb een vraag over het boek: ‘Managing Marketing Information (RLE Marketing) - Piercy, Nigel, Evans, Martin’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
