The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World

Customer Engagement Strategies that Built One of the Largest Smartphone Companies in the World

Omschrijving

The cofounder of “China’s new smartphone king” (CNN) reveals the strategy that launched his company to the top of the industry in record time
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Schrijver
Wanqiang, Li
Titel
The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World
Uitgever
McGraw-Hill Education
Jaar
2016
Taal
Engels
Pagina's
272
Gewicht
419 gr
EAN
9781259584534
Afmetingen
210 x 150 x 22 mm
Bindwijze
Hardback

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