Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World

Pearson New International Edition

Tranter, Kimberly, Stuart-Hill, Trevor, Parker, Juston - Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World

Omschrijving

For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.

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Schrijver: Tranter, Kimberly, Stuart-Hill, Trevor, Parker, Juston
Titel: Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World
Uitgever: Pearson Education Limited

Jaar: 2013
Taal: Engels
Pagina's: 280
Gewicht: 640 gr

EAN: 9781292027159
Afmetingen: 274 x 276 x 11 mm
Bindwijze: Paperback / softback

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Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World

Pearson New International Edition

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