Luxury Brand Management and Heritage Revival

Case Studies from the Swiss Watch Industry

Omschrijving

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.
€ 34,90
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Donze, Professor Pierre-Yves (Osaka University, Guhl, Harry (Investor and businessman)
Titel
Luxury Brand Management and Heritage Revival
Uitgever
Bloomsbury Publishing PLC
Jaar
2026
Taal
Engels
Pagina's
176
EAN
9781350545328
Bindwijze
Paperback / softback

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