Too often, hybrid and virtual events fail to engage and educate audiences in any meaningful way. Even the best-intentioned webinars frequently fall prey to the dreaded Zoom silence, with attendees zoning out and doing the bare minimum expected of them. But what if you could consistently put on virtual events that not only engaged, but excited, your audience? What if you could hold training and education sessions that your audience actually looked forward to? In Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of celebrated sales and marketing leaders deliver a comprehensive blueprint to some of the most innovative and effective hybrid event structures ever seen. In the book, you'll explore the secrets, strategies, and tactics used by GTM Games to create one-of-a-kind, engaging virtual events. You'll find checklists, email sequence templates, cold-call frameworks, and other tools you can implement immediately to help transform interest in, and engagement with, your next event. The techniques discussed in Reinventing Virtual Events have proven themselves time and again in the authors' collaborations with unicorn companies like Outreach, ZoomInfo, Gong, Drift, and 6sense, as well as bestselling authors, including Oren Klaff, Latané Conant, Aaron Ross, Shari Levitin, Anthony Iannarino, and Mike Bosworth. An essential guide for anyone who relies on virtual and hybrid events to inform or educate clients, customers, employees, partners, or anyone else, Reinventing Virtual Events is a practical and hands-on innovation manual guaranteed to turn your next ho-hum webinar into something truly revolutionary.