The next generation of the emerging technologies are powerful, especially for those who are willing to take the leap into the new world of the Metaverse, WEB3, and AI. With these tools, businesses can make incredible strides in areas like customer experience, operational performance, and more. And businesses that don't come on board with the new industrial revolution stand to lose out, as others take control. The Tiger and the Rabbit shows readers how to get started on the process of harnessing technology to achieve their goals. This unique book takes the form of a business fable. The story follows Victoria (aka V) McSay, the newly appointed Chief Growth Officer of a brand struggling to improve customer experience. V recognizes the potential of the Metaverse, WEB3 and AI technologies and guides the brand through the process of embracing these tools and finding its own power. Along the way, readers will learn a concrete, 5-pronged approach to empowering customers in ways never before possible. When embarking on our journeys to embrace the new digital reality, we need to keep an open mind and an explorer's mindset, to dive deep into what might be possible. But we also need to have a clear idea of the use cases that might present the most value-add potential. In The Tiger and the Rabbit, powerhouse author and digital strategist Sandy Carter examines digital identity, NFTs, data ownership, AI, and Metaverse experiences--showing how everyday brands (not just tech giants) can implement and benefit from these technologies, right away. With worksheets, images and figures, and actionable advice, this book is both a fun read and a practical resource for forging ahead into the digital future. A must for leaders everywhere.