MASTER THE FOUR DISCIPLINES OF STRATEGIC FITNESS THAT DRIVE ELITE EXECUTIVE PERFORMANCE Strategic distills the essence of strategy and strategic thinking into its constituent parts and provides a clear framework and guidelines to elevate these capabilities within an organization. Rich provides executives with all the tools necessary to strategically lead their businesses and achieve their goals. -MICHAEL COMBS, President and CEO, CorVel Corporation Rich is a lighthouse providing process, tools, and guidance to help anyone navigate to a clear, focused, and actionable strategy. His knowledge, experience, and examples of strategy in action are invaluable. -MARTIN SCHRAY, Principal Program Manager, Microsoft Corporation Strategic presents a comprehensive guide and clear, relatable examples for strategic thinking in all facets of business. This book is a must-read for anyone seeking to improve their strategic thinking and planning skills and take their leadership to the next level. -SHEA UEBELHOR, Co-Founder, Cayke Rich simplifies strategy into a universal language that anyone from anywhere can understand. In a skills-based ecosystem, Strategic provides hundreds of practical principles, tips, and tools for developing, applying, and communicating with clarity your ability to be strategic while others are tactical. -JASON ZEMAN, Director, Strategic Enablement Leader, Deloitte Strategic provides logical, useful, and understandable tools for any leader to enhance their strategic abilities to effectively navigate all areas of their business. It grabs your attention immediately and will catapult you into the world of strategic expertise. -ROB SCHNEIDER, Senior Vice President, Commercial Operations, Omron Healthcare