A guide to the nitty-gritty of small business This refreshingly straightforward book takes current and would-be entrepreneurs through the step-by-step process of starting, buying, or sustaining a small business. Discover whether entrepreneurship is for you and turn your business idea into a solid plan. Dig into jargon-free guidance on marketing, managing, and growing your business. Employee benefits, small business taxes, staying financially solvent--it's all in here, in terms anyone can understand. If you're itching to become your own boss, start with this guide. Inside... Evaluating your finances Building a business plan Funding your business idea Researching businesses to buy Attracting loyal customers Keeping an eye on the books Hiring & retaining employees Avoiding common mistakes
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