In Authentic Selling, renowned sales coach and former top sales rep at Fortune 500 companies Kendrick Shope combines nearly two decades of sales expertise, buyer psychology, proven sales tools, and a ton of '90s pop and hip-hop lyrics to teach readers how to sell effectively, and by doing so, help people. Priding herself as a woman in the industry, this book works to combat the stereotypes associated with the sales industry, encouraging sales tactics that stray far from one's traditional expectation of a sleazy salesman and dispelling common sales myths with authenticity, honesty, and quintessential Southern charm. Whether it's using the Dr. Dre tool when writing an email; choosing to Go Obama on a sales call; or Vanilla Ice-ing your prospects (You got a problem, yo I'll solve it), Shope's methods are authentic, fun, and extremely effective. Her relatable and practical approach is both easy to understand and easy to implement in real life situations. The techniques you are about to learn brought Shope from a clueless college grad, stumbling from job to job, to being the #1 sales rep for major pharmaceutical companies, to her spot as the CEO of her own million-dollar baby, Authentic Selling University, where she helps over 80,000+ students get better results in every profession you can imagine--sleep consultants, pharma reps, industrial salespeople, Reiki healers, and beyond. Students who use her methods close 80 to 90 percent of their sales calls, compared to an average of 30%. Based on proven results and sales psychology, Authentic Selling earns a well-deserved spot on the bookshelves of all sales professionals looking to close more sales, make more money, and become the stars of their businesses and organizations.