It is the most powerful revolution of this century. Neuroscience-powered GenAI enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. We put humanity back at the center of GenAI by simply blending cutting edge neuroscience with bleeding edge GenAI. neuroAI: Winning the Minds of Consumers with Neuroscience-Powered GenAI is the master guide for anyone seeking to understand this breakthrough technology: what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace. neuroAI combines learnings from advanced neuroscience with deep GenAI expertise and practical how-to's. This is a 'force multiplier', enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAI to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAI at scale in the enterprise. The focus is on Top Line Growth--build and grow revenues while exciting and winning consumers. The book explores key topics including: How the non-conscious mind interacts with GenAI to trigger the most relevant and impactful consumer responsesWhat are key learnings from teen brains, boomer brains, mommy brains, and middle age brains that GenAI must be aware ofHow activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyaltyHow TV shows, movies, and music can achieve higher ratings by applying neuroscience-powered GenAI to writing scripts and dialoguesHow a wide range of consumer product categories worldwide are applying neuroscience-powered GenAI to foster innovation, spur sales, and build brandsHow to build scalable capability in neuroAI within the enterprise For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, neuroAI serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.