In Digital Impact: The Human Element of AI-Driven Transformation, veteran technology executive Steve Lucas delivers a startlingly insightful new take on how businesses can integrate and automate systems to create incredible outcomes that benefit their customers and themselves. The book unpacks the twin problems of digital fragmentation and data complexity, issues that have become even more urgent with the rise of artificial intelligence. Digital Impact explains how to integrate your company's systems and data so you can build a permanent competitive advantage, incorporating artificial intelligence into your tech stack while simplifying and supercharging the tools your employees use every day. It includes real-world customer stories and walks you through practical case studies and examples written in non-technical language that show you how organizations are doing things like providing aid after natural disasters, growing food sustainably, and giving students on college campuses access to the tools they need to learn effectively. Perfect for business leaders and executives in all industries and regions, Digital Impact is an essential blueprint that will unleash an organization's full potential for doing good by digitally transforming its technology architecture via integration and automation.